Question: What should I study to get in to product management?
I am currently considering a job change into graphic design, but was introduced to the idea of product managing from a website. What does one study to get into product management? How different is it from marketing? Any information you could give me will be greatly appreciated!
Answer from Jeff Lash of How To Be A Good Product Manager: As far as what people study, it really depends. Look at job listings to see what the requirements are. Marketing is most common, but in technology companies or with technology products, some sort of technical background is common as well. Experience is usually more important than education, though, as product management isn’t really taught in most university programs.
- Wikipedia has a good overview of product management and how it relates to marketing
- Careers In Marketing has a list of Best Resources on Product Management Careers
- Monster’s Career Advice has a good guide to Product Management
- There are also a number of good product management resources on my site, How To Be A Good Product Manager
Product Management is treated slightly differently in each company, and what a product manager for, say, a consumer packaged goods company does might be totally different than a PM for a software company. Ultimately it depends on your interests, experience, and skills.