Question: How much information do you share during a beta test?
I believe that customer would be more inclined to join a field beta if they knew as much as possible about the beta program. Therefore I would like to provide them with a road map / time line of the beta deliverables much like a project plan. Does that make sense? If it does, does anybody have generic sample project plan or time line showing milestones that they can share? Given that this is my first venture into this, I know I don’t have a complete picture of the milestones.
In my opinion, it is critical that you communicate expectations to them in the invitation to join the beta program, the beta program agreement and ongoing as the program is running. You need to let them know what (and when) you expect of them and what the rewards/incentives are for participating.