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]]> By: Jacob Burghardt http://ask.goodproductmanager.com/2008/08/25/how-do-you-differentiate-in-an-overcrowded-market/comment-page-1/#comment-499 Jacob Burghardt Tue, 09 Dec 2008 17:50:59 +0000 http://ask.goodproductmanager.com/?p=69#comment-499 Free CreativeCommons ebook that provides another perspective on this Product Management question: ”Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work” View / Download online book: http://www.FlashbulbInteraction.com/WTS.html Very curious to hear any thoughts that you might have on this project. Free CreativeCommons ebook that provides another perspective on this Product Management question:

”Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work”

View / Download online book: http://www.FlashbulbInteraction.com/WTS.html

Very curious to hear any thoughts that you might have on this project.

]]> By: Cindy http://ask.goodproductmanager.com/2008/08/25/how-do-you-differentiate-in-an-overcrowded-market/comment-page-1/#comment-440 Cindy Tue, 28 Oct 2008 19:28:54 +0000 http://ask.goodproductmanager.com/?p=69#comment-440 I strongly recommend the book Blue Ocean Strategy for thinking about how to differentiate one's product or strategy. It goes into some more detail on how to generate ideas like the ones Alain mentions. One tool is the strategy curve, where you map the aspects that the market takes for granted or ignores and see if there are opportunities to "flip" them. A great example is the Nintendo Wii - instead of trying to compete on speed and graphics rendering (a fight-to-the-death battle), they opted out with slower-paced games featuring bolder graphics and put their focus on approachability and fun. But you don't have to build a whole new product - even changing a few attributes can help your product stand out and resist price competition. http://www.cindyalvarez.com/decisionmaking/creating-your-new-space I strongly recommend the book Blue Ocean Strategy for thinking about how to differentiate one’s product or strategy.

It goes into some more detail on how to generate ideas like the ones Alain mentions. One tool is the strategy curve, where you map the aspects that the market takes for granted or ignores and see if there are opportunities to “flip” them.

A great example is the Nintendo Wii – instead of trying to compete on speed and graphics rendering (a fight-to-the-death battle), they opted out with slower-paced games featuring bolder graphics and put their focus on approachability and fun.

But you don’t have to build a whole new product – even changing a few attributes can help your product stand out and resist price competition.

http://www.cindyalvarez.com/decisionmaking/creating-your-new-space

]]> By: Scott Sehlhorst http://ask.goodproductmanager.com/2008/08/25/how-do-you-differentiate-in-an-overcrowded-market/comment-page-1/#comment-368 Scott Sehlhorst Tue, 16 Sep 2008 01:14:57 +0000 http://ask.goodproductmanager.com/?p=69#comment-368 What Gopal said ++ What Gopal said ++

]]> By: NewssyLee http://ask.goodproductmanager.com/2008/08/25/how-do-you-differentiate-in-an-overcrowded-market/comment-page-1/#comment-363 NewssyLee Fri, 05 Sep 2008 21:19:40 +0000 http://ask.goodproductmanager.com/?p=69#comment-363 Thanks to you Thanks to you

]]> By: Gopal Shenoy http://ask.goodproductmanager.com/2008/08/25/how-do-you-differentiate-in-an-overcrowded-market/comment-page-1/#comment-350 Gopal Shenoy Tue, 26 Aug 2008 13:32:00 +0000 http://ask.goodproductmanager.com/?p=69#comment-350 Awesome answer Alain. This is one of the best answers I have read on this site. I have learnt a lot. You could have a career as an educator :-) Gopal http://productmanagementtips.com Awesome answer Alain. This is one of the best answers I have read on this site. I have learnt a lot. You could have a career as an educator :-)

Gopal
http://productmanagementtips.com

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