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]]> By: Saikat Sinha http://ask.goodproductmanager.com/2008/12/23/how-can-a-product-manager-best-use-surveys/comment-page-1/#comment-2214 Saikat Sinha Tue, 05 May 2009 12:19:13 +0000 http://ask.goodproductmanager.com/?p=96#comment-2214 Like this post alot. Well written Saeed Khan... Like this post alot. Well written Saeed Khan…

]]> By: David Locke http://ask.goodproductmanager.com/2008/12/23/how-can-a-product-manager-best-use-surveys/comment-page-1/#comment-1011 David Locke Tue, 24 Mar 2009 01:01:00 +0000 http://ask.goodproductmanager.com/?p=96#comment-1011 Surveys in your marcom fulfillment chains can segregate prospects and capture data about them as you mature them towards the sales funnel and convert them into customers. Once customers, surveys can secure their product use, loyalty and repeat business. Surveys in your marcom fulfillment chains can segregate prospects and capture data about them as you mature them towards the sales funnel and convert them into customers. Once customers, surveys can secure their product use, loyalty and repeat business.

]]> By: Raj http://ask.goodproductmanager.com/2008/12/23/how-can-a-product-manager-best-use-surveys/comment-page-1/#comment-525 Raj Sat, 03 Jan 2009 00:04:09 +0000 http://ask.goodproductmanager.com/?p=96#comment-525 Excellent points by Saeed. In addition to that, I'd like to recommend the following book - I found chapters 4 and 5 very helpful while constructing our customer surveys: * " Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method," by Don A. Dillman, et al It is a bit pricey, but should be alright if you're expensing it! :) - Raj <a href="http://www.accompa.com" rel="nofollow">Accompa - Affordable Requirements Management Software for Product Managers</a> Excellent points by Saeed.

In addition to that, I’d like to recommend the following book – I found chapters 4 and 5 very helpful while constructing our customer surveys:
* ” Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method,” by Don A. Dillman, et al

It is a bit pricey, but should be alright if you’re expensing it! :)

- Raj
Accompa – Affordable Requirements Management Software for Product Managers

]]> By: Stewart Rogers http://ask.goodproductmanager.com/2008/12/23/how-can-a-product-manager-best-use-surveys/comment-page-1/#comment-519 Stewart Rogers Sun, 28 Dec 2008 14:10:44 +0000 http://ask.goodproductmanager.com/?p=96#comment-519 Surveys are executed for a variety of reasons and as Saeed mentioned, your objectives will shape your survey and your corporate/product strategies will shape your survey objectives. I see surveys used for primarily two functions 1) collecting feedback and 2) validation. The Customer Satisfaction Model from Kano can be a great tool to help you validate potential new features. http://agilesoftwaredevelopment.com/2006/12/kano-model-of-customer-satisfaction Surveys are executed for a variety of reasons and as Saeed mentioned, your objectives will shape your survey and your corporate/product strategies will shape your survey objectives. I see surveys used for primarily two functions 1) collecting feedback and 2) validation. The Customer Satisfaction Model from Kano can be a great tool to help you validate potential new features.

http://agilesoftwaredevelopment.com/2006/12/kano-model-of-customer-satisfaction

]]> By: Dennis Shiao http://ask.goodproductmanager.com/2008/12/23/how-can-a-product-manager-best-use-surveys/comment-page-1/#comment-510 Dennis Shiao Wed, 24 Dec 2008 14:45:56 +0000 http://ask.goodproductmanager.com/?p=96#comment-510 On a somewhat related point, I think that marketers can benefit their product manager colleagues by utilizing online surveys within virtual events: http://allvirtual.wordpress.com/2008/12/19/utilize-surveys-in-virtual-events/ On a somewhat related point, I think that marketers can benefit their product manager colleagues by utilizing online surveys within virtual events:

http://allvirtual.wordpress.com/2008/12/19/utilize-surveys-in-virtual-events/

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