Ask A Good Product Manager

Your product management questions answered

Answers from 'Mara Krieps'

How can I translate needs of an industry into portfolio requirements?

Posted on May 8, 2011 · 1 Comment

Question: How does a product manager for a specific vertical (industry) translate their requirements to portfolio requirements and influence their organization to fulfill those requirements?

Answer from Mara Krieps of Pivotal Product Management.

→ Read the full question and answer: How can I translate needs of an industry into portfolio requirements?

How can I establish product management within a company?

Posted on July 29, 2010 · 11 Comments

Question: How do I start a product management role within a company that has never had one? Answer from Mara Krieps of Pivotal Product Management.

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How do I position a new version of an existing product and avoid cannibalization?

Posted on October 26, 2009 · 7 Comments

Question: How do I position a new version of an existing product and avoid cannibalization? Answer from Mara Krieps of Pivotal Product Management.

→ Read the full question and answer: How do I position a new version of an existing product and avoid cannibalization?